Summer with the Symphony
Client: San Francisco Symphony
Year: 2015
Deliverables: 6"x9" 16-page booklet for direct mail, print and web ads, 10 outdoor 3-sheets, hall signage, street pole banners, and taxi-toppers.

Created the campaign for the San Francisco Symphony's summer concert series, which runs from May through August. Since this series has an eclectic mix of concerts (pop to film scores to classical music), I decided to create an illustrative summery "skin" to connect all the concerts together. My concept was a cloudy, foggy, summer day in San Francisco, since it's never really summer here (during these months at least)! The colorful illustrative clouds moved in and out of all the pieces of collateral, acting as a source of consistency throughout a very eclectic set of concerts.

Featured
Cover of brochure

Cover of brochure

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Street-pole banner (with matching foggy summer sky!)

Street-pole banner (with matching foggy summer sky!)

3-sheets featuring summer concerts and information on the street cases in front of Davies Symphony Hall.

3-sheets featuring summer concerts and information on the street cases in front of Davies Symphony Hall.

Flip through the Summer brochure below: